The peer tutorial last week brought up some questions. I think I will have to explore and/or define these in order to move forward with this idea.
______________________________________________________
What could subversive communication mean?
What are subversive forms of visual communication?
Is subversion a communicative method?
______________________________________________________
define: subversive
1) adjective: seeking or intended to subvert an established system or institution.
define: subvert
1) verb: undermine the power and authority of (an established system or institution)
destabilize, unsettle, overthrow, overturn
corrupt, pervert, warp, distort
origin: Old French subvertir, or Latin subvertere, from sub- 'from below' + vertere 'to turn'
The terms have a lot of political implications, however they can lend themselves to social or cultural subversion too. In this case creative, or artistic subversion maybe?
______________________________________________________
What does this mean in terms of visual communication / visual arts?
My interpretation of this is that it means adopting approaches to art and design that dismiss any particular attention to trends, design rules (e.g. arrangement, legibility), as well as concerns with the commercial, which could include appealing to a mass audience as well as making lots of money.
Could it be about communicating messages and ideas through subversive and unorthodox approaches and methods (for example, not a giant billboard in the middle of a city centre), as well as conveying unusual or unconventional themes and subjects?
______________________________________________________
I think I still have some clarifying to do, however here are some examples that come to mind when I think of possible types of subversive (visual) communication...
• Mail art
• Zines?
• Xerox art (aesthetic, distribution method, production method...)
• Culture jamming
• Guerrilla advertising/communication (Subvertising?)
No comments:
Post a Comment