• Rules of visual communication (legibility, composition, purpose, function...)
• How they can be broken - and why that's done
- Political
- Reaction against mass media
- Personal agenda
References
• Dada
• Punk flyers
• Zine culture, underground publications
• Post-modernist graphic design (Ed Fella, David Carson...)
• Authenticity of a message
• Recycling reusing existing information
Reflective Practice
• McLuhan and 'The Medium is the Message'
• Your work is a vehicle for delivery, open to interpretation
Specific Essay Changes
• Define what a message is (link artists, and how they visually communicate messages)
• Information Theory - relates to packets of data, how are messages sent and received?
• Change title - 'What is subversive communication?'
AUDIO FEEDBACK
• Think about altering the structure of the essay, subverting the structure? As long as academic conventions are met, this could be done. Re-constitute the pro-forma that you have been given.
• Shorten question "What is subversive communication?" - opens question out, engage better
• Introduction - touches upon areas that should be in chapter 2. Talking about lo-fi, cost effective, make references to zine culture...could also be in chapter 2.
• Legibility as a theory could also be in chapter 2, a rejection of the establishment, of capitalism, of consumer-oriented society..follow these lines of enquiry.
• Your research encompasses quite a lot of things and theories that come together to create this reaction, and the reaction is this subversive communication.
• Outcomes are more authentic and meaningful to the artist. This could be the rationale for your project, put in the introduction.
• Introduction could describe what the project is about, and how you may explore it, the structure of the essay itself, and things you may touch upon.
• In Themes and Contexts, could talk about Fluxus, and the New York Correspondence School, also talk about the status of artworks - ephemera as artworks, think about mail art as a form of art.
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